This degree combines a functional, sector, or industry-based specialisation underpinning a generic business management curriculum. It will equip successful students with the requisite knowledge and understanding to conduct modern business and allows them to pursue the demands of a specific industry or topic area within the holistic framework of business administration.
Aims
The programme aims to provide students with:
- Provide a coherent and comprehensive study of business organisations and their management.
- Develop the knowledge, skills and capabilities graduates require to respond proactively and creatively to the challenges of the contemporary business environment as an employee or entrepreneur.
- Develop a range of intellectual, professional attributes and transferable skills that will enable graduates to gain employment and then to add value to a business organisation and to the knowledge economy.
- Foster an enquiring, critical and reflective approach to ideas and issues in a range of organisations and sectors.
- Equip graduates with the knowledge, understanding and academic skills to continue to post-graduate study.